Wedgwood for Peter Jones Window May 2017 – June 2017

This was a very large project to be involved with –  a 20 meter long window in Peter Jones, Sloane Square, London. It was so great to work with Wedgwood again.

I wanted to sprinkle a little bit of magic and wonderment and stay true to the Wedgwood heritage and create an imaginary contained ecosystem where exotic plants grow and incredible creatures fly from all over the globe. I breathed life in to the Wedgwood wallpaper, which is translated it in to the installation.

The design challenges the traditional afternoon tea and links to the beauty of nature and gardens in a playful, slightly surreal and surprising narrative.

The conservatory feels overgrown and brings the outside inside.

Honeysuckle vines will make the foliage feel sculptural and abstract and move away from the obvious idea of a conservatory. I worked with the wonderful Pyrus Botanicals who helped with the sculptural flower aspect of things.

Foxgloves will be growing close to the outside window to make it feel crammed full of beautiful flowers.

Here is the scale model made to figure out the elements and the look of the window.

 

Go and see it if you can! It’s up until the 15th of June. See photos of the finished window here.

 

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