Bombay Sapphire – Behind The Scenes

Behind the scenes of the latest Bombay Sapphire campaign I designed and translated the amazing illustration, by Yehrin Tong, in to a 3D piece.

It was incredibly technical. Each panel reduced in size the further it went from the camera.
Luckily the set builders, Andy Knights are creative geniuses, so they figured it out. There were 65,000 crystals painstakingly hand glued into the installation.

Here are photos of the installation and a video of it being installed – in an old bombed church in Peckham. It was beautiful. .

Bombay Sapphire Infused with imgaination

3D building

Bombay Sapphire Infused with imgaination

Many painful hours gluing 20,000 Swarovski Crystals

Bombay Sapphire Infused with imgaination
Bombay Sapphire Infused with imgaination

The first hanging at the set builders. .

Bombay Sapphire Infused with imgaination

A very exciting moment and also a massive moment of relief for me!

Bombay Sapphire Infused with imgaination

On location.

And the making of video: