Hermès SS16 Dubai Mall

Hermès Dubai Mall- ‘Nature Inspired by Hermès’ – SS16

I was asked to design and create an installation for the Hermès store, which is situated in the Grand Atrium of the Dubai Mall, the largest mall in the world. It runs from January 2016 until April 2016.

Hermès has always had a close relationship with the natural world, be it the use of materials, colours or textures which gives it the uniqueness of its products.

I wanted to pay homage to nature and the brand by creating a hand crafted and sculpted Jurassic environment using the SS16 collection colours. ‘Nature is inspired by Hermès’ shows how innovative and creative the brand is and highlights where the inspiration originates.